On February 9, the American professional baseball team based in Washington, D.C., the Washington Nationals, announced the team has partnered with Terra, the open-source blockchain platform and decentralized autonomous organization (DAO). The Washington Nationals detail that the team is a “leading innovator” and is “consistently introducing new technologies to enhance the fan experience.” Washington Nationals Ink Long-Term Deal With Terra Major League Baseball (MLB) team the Washington Nationals has partnered with the blockchain platform and DAO Terra, according to an announcement published by the team on Wednesday. The deal with Terra follows a slew of sports-related deals with crypto firms, but the MLB team will be the first to partner with an open-source blockchain project. In addition to the partnership, the algorithmic stablecoin UST that’s issued on the Terra blockchain will be “accepted as a payment method at Nationals Park as early as next season.” “The Nationals continue t...
Nike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a few employees “thinking about the metaverse” and a 2019 patent for “cryptokicks” indicates Nike has been preparing to use NFTs for quite some time.
Nike’s Well-Known Trademarks and ‘Downloadable Virtual Goods’
Several reports indicate that Nike (NYSE:NKE) is getting ready to step into the non-fungible technology realm and the footwear corporation may have been preparing to do so for a while now. The senior correspondent at Business Insider’s (BI) retail desk, Matthew Kish, explains in a recent analysis that “Nike is going all in on its metaverse play.” The report discusses Nike’s recent U.S. Patent and Trademark Office filing published this week.
A number of well-known trademarks Nike owns were also included such as the “Just Do It” tagline, its SNKRS logo, the Air Jordan “Jumpman,” and the Nike swoosh. All of which can be leveraged as “downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use online and in online virtual worlds.”
Nike Employees Prep for the ‘Metaverse’
Kish details that on the careers web portal Linkedin, one Nike employee explains in his job description that it includes “thinking about the metaverse.” According to the senior BI correspondent, “several Nike employees also now have ‘metaverse’ in their job descriptions.” Moreover, Nike has two job listings published last month indicating the firm is looking for virtual footwear and virtual material designers.
A report stemming from CNBC details that the firm is also waiting for confirmation on a patent called “Cryptokicks.” Despite all the speculation about what Nike is doing, the multinational footwear and sports apparel giant has not yet specified any official NFT plans. The world’s largest supplier of athletic shoes was ranked 89th in the Fortune 500 list in 2018 and last year amid the pandemic, Nike raked in $37.40 billion in revenue.
What do you think about Nike preparing for the metaverse and possibly NFTs? Let us know what you think about this subject in the comments section below.
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