Skip to main content

MLB Team Washington Nationals Partners With Terra Blockchain Community, Ballpark Plans to Accept UST

On February 9, the American professional baseball team based in Washington, D.C., the Washington Nationals, announced the team has partnered with Terra, the open-source blockchain platform and decentralized autonomous organization (DAO). The Washington Nationals detail that the team is a “leading innovator” and is “consistently introducing new technologies to enhance the fan experience.” Washington Nationals Ink Long-Term Deal With Terra Major League Baseball (MLB) team the Washington Nationals has partnered with the blockchain platform and DAO Terra, according to an announcement published by the team on Wednesday. The deal with Terra follows a slew of sports-related deals with crypto firms, but the MLB team will be the first to partner with an open-source blockchain project. In addition to the partnership, the algorithmic stablecoin UST that’s issued on the Terra blockchain will be “accepted as a payment method at Nationals Park as early as next season.” “The Nationals continue t...
Post a Comment

Would you like fries with that? Fast-food chains are serving up NFTs

Fast-food restaurants across the globe are jumping on the NFT bandwagon with their own digital tokens.

The past few months have seen an explosive uptake of nonfungible tokens (NFT) as crypto artists, gaming enthusiasts, musicians, celebrities and now fast food chains deploy the technology in various ways.

Fast food giants such as McDonald’s, Burger King and Taco Bell are taking to NFTs because of their capacity to enable gamified promotions and distribution of their products and services. 

Here is a quick look at emerging NFT adoption in the fast-food sector. 

Taco Bell

Taco Bell is a popular fast food brand in the United States thanks to its Mexican-style products. In a March 2021 marketing campaign, Taco Bell launched a new NFT collection emerging as the first among fast-food chains to offer collectible tokens.

Taco Bell NFTs (Taco Art) comprise artistic illustrations of its fast-food offerings, with some buyers paying upward of 10 Ether (ETH) for one Taco Bell NFT. According to tweets from the restaurant chain, earnings generated from the sale were donated to charity. 

Burger King

Not one to be left behind, Burger King announced its entry into the NFT space with the release of a range of digital collectibles under a marketing campaign dubbed “Keep It Real Meals.”

Every Burger King customer will be able to scan the QR code that comes with their meal to receive one of three collectible game pieces. Once a player receives all three, they will receive a fourth token that could be a reward of a digital collectible, a year’s supply of burgers or a call with one of the campaign’s celebrity spokespeople. 

McDonald’s

Despite China’s ban on nearly everything crypto-related, McDonald’s China branch will release a set of 188 NFTs to its employees and customers as part of a giveaway celebration of the franchise’s 31st anniversary.

The NFTs consist of three-dimensional artistic designs of McDonald’s China’s new office headquarters in a project titled “Big Mac Rubik’s Cube,” and they were built in partnership with digital asset creation agency Cocafe. 

Pizza Hut

The Canadian subsidiary of Pizza Hut, a fast-food chain famous for its all-you-can-eat pizza buffet, released an NFT project called “1 Byte Favourites,” which are digital NFT images of pizza slices. 

In a March 17 announcement, the company said it would issue NFT images of a slice of pizza every other week. Each slice and NFT image would come with a different recipe, and interested buyers will have access to the NFTs on Rarible. 

Pizza Hut Canada chief marketing officer Daniel Meymen said that the NFT campaign was “an opportunity to give fans another way to get their hands on their favorite Pizza Hut recipes, even if it’s virtual.”

The new marketing medium for big brands

Like every other popular trend online, marketers have hopped onto the NFT bandwagon to get a piece of the pie and grab people’s attention by using the novel technology.

Fast food brands and other consumer good brands are quickly discovering that selling their products with the NFT badge and other digital collectible jargon as part of their campaign is a winning strategy.

Even in cases where the collectibles are not limited or rare, the masses have continued to buy NFTs at exorbitantly high prices. The jury is still out on whether this is the future of brand marketing or just hype that will soon die down.

https://ift.tt/3novyAi
Labels:

Comments

Post a Comment

Popular posts from this blog

Blockchain Software Firm Consensys Acquires Mycrypto Ethereum Wallet

On February 1, the blockchain infrastructure firm Consensys has revealed it has acquired the Ethereum-based wallet Mycrypto and plans to merge the wallet into Metamask. The price Consensys paid for Mycrypto was not disclosed but the announcement notes that the acquisition will “further improve the security of all the products.” Consensys Obtains Mycrypto Ethereum Wallet, Plans to Merge With Metamask in the Future Consensys has acquired the Ethereum-based wallet Mycrypto for an undisclosed sum according to an announcement released on Tuesday. The deal aims to strengthen the company’s Ethereum wallet Metamask and “enhance Web3 experiences.” The eventual merger between the two Ethereum interfaces will “provide users with a heightened experience that is even more extensive and secure,” according to Consensys. Consensys is an Ethereum software company led by one of the Ethereum co-founders Joseph Lubin. The Web3 wallet Metamask, with 21 million monthly active users (MAUs) is owned by C...
Post a Comment
Read more

The Congolese Mountain of Gold: Surprise Discovery in Africa Shows Metal’s Scarcity Is Hard to Prove

A myriad of gold bugs like to compliment the yellow precious metal for its ostensible scarcity, as estimates say only 2,500 to 3,000 tons of new gold is produced annually. While new gold discoveries have seemingly slowed, investigative studies also show that in some areas, gold is being smuggled into the economy by the ton, and often never accounted for as far as per annum issuance estimates. Recently, reports show a whole mountain of gold was discovered in the Congo, as the Democratic Republic of the Congo is well known for being a region that sees tons of smuggled gold filtered into the global financial system unreported. Surprise Gold Deposits Continue to Crack the Precious Metal’s Scarcity Proposition It has always been said that the precious metal gold (Au) is scarce, and some reports even say that gold mining on earth will end by the year 2050 . Additionally, estimates also show that there’s roughly 2,500 to 3,000 tons of new gold that is accounted for and enters into the fin...
Post a Comment
Read more

Bitcoin Legal Tender in 3 Days but Survey Shows 7 Out of 10 Salvadorans Want Bitcoin Law Repealed

Bitcoin is becoming legal tender in El Salvador in three days. However, a nationwide survey conducted by the University Institute of Public Opinion (Iudop) shows that seven out of 10 Salvadorans want the government to repeal the Bitcoin Law. El Salvador’s Bitcoin Law Goes Into Effect in 3 Days The University Institute of Public Opinion (Iudop) in El Salvador conducted a study between Aug. 13 and Aug. 20 of how the public views the country’s upcoming Bitcoin Law. The institute is a research center of the José Simeón Cañas Central American University (UCA). El Salvador’s Bitcoin Law is set to go into effect on Sept. 7 , when BTC will be legal tender in the country alongside the U.S. dollar. A total of 1,281 respondents ages 18 and over participated in this national survey that “represents the entire adult population residing in the country,” according to the institute. Out of all the respondents, 62.4% said they were aware of the approval of the Bitcoin Law by the deputies of the ...
Post a Comment
Read more