Skip to main content

MLB Team Washington Nationals Partners With Terra Blockchain Community, Ballpark Plans to Accept UST

On February 9, the American professional baseball team based in Washington, D.C., the Washington Nationals, announced the team has partnered with Terra, the open-source blockchain platform and decentralized autonomous organization (DAO). The Washington Nationals detail that the team is a “leading innovator” and is “consistently introducing new technologies to enhance the fan experience.” Washington Nationals Ink Long-Term Deal With Terra Major League Baseball (MLB) team the Washington Nationals has partnered with the blockchain platform and DAO Terra, according to an announcement published by the team on Wednesday. The deal with Terra follows a slew of sports-related deals with crypto firms, but the MLB team will be the first to partner with an open-source blockchain project. In addition to the partnership, the algorithmic stablecoin UST that’s issued on the Terra blockchain will be “accepted as a payment method at Nationals Park as early as next season.” “The Nationals continue t...
Post a Comment

Dapper Labs to launch Top Shot for NFL, as FTX signs the Packers' Aaron Jones

Dapper Labs will reportedly become the second-largest source of digital licensing revenue for the NFL Player’s Association as part of a deal to launch tokenized NFL collectibles.

Dapper Labs, the creators of NBA Top Shot and top crypto derivatives exchange FTX are both turning to the National Football League as part of their expansion initiatives.

Dapper Labs is reportedly working on an NFL collectibles marketplace, while FTX has signed an endorsement deal with star running back Aaron Jones of the Green Bay Packers.

Dapper’s latest move comes one week after the firm teased — as part of its latest $250 million funding round announcement — that it would venture beyond its basketball-based NFT project NBA Top Shot and expand into other sporting codes and areas of entertainment.

According to Sports Business Journal sources, the new NFL marketplace is expected to launch before the 2022 season begins in January. The NFL and the NFL Players Association (NFLPA) will acquire an equity stake in Dapper as part of the deal.

The platform is set to follow the model of Top Shot, which tokenizes NBA basketball highlights and sells them to users as collectibles on its marketplace. While details are sparse, the sources told the publication that deal makes Dapper the NFLPA’s second-largest source of digital licensing revenue — second only to the “Madden” video game series from EA Sports.

The new deal may be related to the NFL’s reported decision at the start of this month to bar all teams from the sponsorship deals with crypto trading firms or NFTs until the league established a strategy “for sports digital trading cards and art.”

The NFL has many crypto-friendly players such as Tom Brady who launched the Autograph NFT marketplace earlier this year, Trevor Lawrence who inked an endorsement deal with Blockfolio and Saquon Barkley who converts his endorsement money into BTC via Strike.

Related: FTX crypto exchange expands to Bahamas with new registration

More FTX endorsements

Meanwhile FTX and owners West Realm Shires Services have signed u Green Bay Packers running back Aaron Jones for the exchange’s ambassador team in a long-term partnership deal.

Jones joins other star athletes such as three-time NBA Champion Steph Curry and six-time super bowl winner Tom Brady in signing an endorsement deal with FTX.

Jones will be paid in crypto for his promotional work and will also integrate FTX Pay into the website of his youth outreach charity dubbed “A&A All the Way.”

The star running back and his free-agent brother Alvin have purchased an equity stake in FTX via their investment firm Showtyme Ventures, LLC.

The deal is the latest in a long line of sporting promotions and endorsements FTX has undertaken, suggesting the exchange sees sports fans as a fast route to mainstream adoption.

The firm has naming rights deals with Miami Heat’s home stadium, the University of California’s Cal Memorial Stadium along with a sponsorship deal with Major League Baseball.

Last week FTX also partnered with the Mercedes-AMG Petronas Formula One Team for a multiple race season deal.

The FTX branding will be featured prominently on the racing team’s cars and drivers, along with the team's fleet of trucks, in the garages, and in trackside hospitality and communications facilities. FTX branding featured at the Russian Grand Prix on September 26.

As part of the deal, FTX also gains access to work with star drivers from Mercedes such as Lewis Hamilton and Valtteri Bottas, and the firm has also teased that NFT collectibles will be rolled out at a later date.

Cointelegraph has reached out to FTX regarding its sports-related partnership strategy.

https://ift.tt/3AV7TNt
Labels:

Comments

Post a Comment

Popular posts from this blog

MLB Team Washington Nationals Partners With Terra Blockchain Community, Ballpark Plans to Accept UST

On February 9, the American professional baseball team based in Washington, D.C., the Washington Nationals, announced the team has partnered with Terra, the open-source blockchain platform and decentralized autonomous organization (DAO). The Washington Nationals detail that the team is a “leading innovator” and is “consistently introducing new technologies to enhance the fan experience.” Washington Nationals Ink Long-Term Deal With Terra Major League Baseball (MLB) team the Washington Nationals has partnered with the blockchain platform and DAO Terra, according to an announcement published by the team on Wednesday. The deal with Terra follows a slew of sports-related deals with crypto firms, but the MLB team will be the first to partner with an open-source blockchain project. In addition to the partnership, the algorithmic stablecoin UST that’s issued on the Terra blockchain will be “accepted as a payment method at Nationals Park as early as next season.” “The Nationals continue t...
Post a Comment
Read more

Year of sponsorships: Celebrities who embraced crypto in 2021

From Matt Damon appearing in a TV spot for Crypto.com to Kim Kardashian shilling EthereumMax, 2021 saw celebrities with higher profiles getting into crypto. Though the crypto space has seemingly moved beyond the endorsements many minor celebrities bestowed on token projects during the 2018 initial coin offering boom, its growing popularity and acceptance now has professional sports players, Hollywood elites and politicians backing major companies dealing with digital assets. In June 2021, Kim Kardashian promoted EthereumMax (EMAX) via an Instagram story shared with  her more than 200 million followers . The token, which was used as payment for online ticket purchases for some pay-per-view events, gained 116,000% in just one week following the celebrity’s activity before falling more than 99% and leaving many investors in the red. Kim Kardashian promoting EthereumMax on Instagram Stories, June 2021. Source: Instagram Though EthereumMax is somewhat of a cautionary tale for cry...
Post a Comment
Read more

Top 3 Rebase Token Markets Shudder — Stats Show TIME, OHM, BTRFLY Lost Billions Since All-Time Highs

While the crypto economy has shed more than 3% in fiat value during the last 24 hours dropping to $2.09 trillion, the top rebase tokens by market capitalization have seen significant losses this week. At the time of writing, the rebase token economy is valued at over $3.2 billion but has lost more than 10% in value during the last 24 hours. The largest rebase token economies such as Wonderland, Olympus, and Redacted Cartel have shed between 36% to 55% over the last week. Top 3 Rebase Token Protocols Shed Billions in Value Over the Last Week, Wonderland Down 87% Since High On the first day of November 2021, Bitcoin.com News took a deep dive into the Olympus DAO and the reserve-backed asset called OHM . Olympus is a decentralized finance (defi) project that is described as a rebase token and since Olympus started, a myriad of Olympus forks have been born. Essentially, rebase token protocols adjust the token supply in a periodic fashion or when the price fluctuates. Olympus was once ...
Post a Comment
Read more