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MLB Team Washington Nationals Partners With Terra Blockchain Community, Ballpark Plans to Accept UST

On February 9, the American professional baseball team based in Washington, D.C., the Washington Nationals, announced the team has partnered with Terra, the open-source blockchain platform and decentralized autonomous organization (DAO). The Washington Nationals detail that the team is a “leading innovator” and is “consistently introducing new technologies to enhance the fan experience.” Washington Nationals Ink Long-Term Deal With Terra Major League Baseball (MLB) team the Washington Nationals has partnered with the blockchain platform and DAO Terra, according to an announcement published by the team on Wednesday. The deal with Terra follows a slew of sports-related deals with crypto firms, but the MLB team will be the first to partner with an open-source blockchain project. In addition to the partnership, the algorithmic stablecoin UST that’s issued on the Terra blockchain will be “accepted as a payment method at Nationals Park as early as next season.” “The Nationals continue t...
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Soccer Giant AC Milan Seals Sponsorship Deal With Crypto Exchange Bitmex

Soccer Giant AC Milan Seals Sponsorship Deal With Crypto Exchange Bitmex

Italian soccer club AC Milan and Bitmex have reached a long-term partnership agreement that will put the logo of the cryptocurrency exchange on Milan’s jerseys. As part of the sponsorship deal, Bitmex will become Milan’s ‘official sleeve’ and ‘crypto trading’ partner.

Bitmex Brand to Feature on Sleeves of Milan Playing Kits

Bitmex, a leading crypto derivatives platform, will be AC Milan’s Official Cryptocurrency Trading Partner, the Italian football grand announced on Tuesday. A press release published on its website reveals the two sides have agreed on a multi-year sponsorship.

According to the agreement, the digital asset exchange will also become the soccer team’s “first-ever Official Sleeve Partner.” The Bitmex brand will appear on the sleeves of both the men’s and women’s team playing kits in all competitions, including the UEFA Champions League. The logo will also feature on the sleeve of Milan’s esports team AQM’s outfit.

The arrangement has been described by the partners as Bitmex’s first venture into the world of football and esports. The exchange is known in the crypto space for offering trading services for cryptocurrency derivatives products such as the perpetual swap. Commenting on the deal with Milan, Bitmex CEO Alexander Höptner stated:

Our partnership with AC Milan is the start of a hugely exciting new chapter for Bitmex as we look to ramp up brand awareness and increase understanding of crypto.

Höptner praised Milan for its heritage while recognizing that “one of the world’s most progressive football clubs” is engaging with soccer fans around the world. “We can’t wait to start interacting with the global Rossoneri family,” he added.

“Our red and black shirt is not just something our players wear on the pitch, it represents who we are, and it embodies the passion of the over 500 million AC Milan fans across the world,” said Casper Stylsvig, AC Milan’s Chief Revenue Officer. “This is truly an exciting partnership and the beginning of a great journey for both brands and our fans,” he stressed.

Soccer Giant AC Milan Seals Sponsorship Deal With Crypto Exchange Bitmex

The football team noted that the collaboration with Bitmex will give its fan base “access to the increasingly popular cryptocurrency world.” Registered supporters will be presented with exclusive offers from the crypto platform while the exchange will be able to promote digital financial literacy.

The Bitmex logo on the team’s jersey will debut in the first game of the new season on Aug. 23, when Milan faces Sampdoria in Genoa, and in front of the home crowd at the San Siro stadium in the club’s next match against Cagliari.

Do you think we are going to see more partnerships between sports clubs and crypto companies in the future? Tell us in the comments section below.

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