Skip to main content

MLB Team Washington Nationals Partners With Terra Blockchain Community, Ballpark Plans to Accept UST

On February 9, the American professional baseball team based in Washington, D.C., the Washington Nationals, announced the team has partnered with Terra, the open-source blockchain platform and decentralized autonomous organization (DAO). The Washington Nationals detail that the team is a “leading innovator” and is “consistently introducing new technologies to enhance the fan experience.” Washington Nationals Ink Long-Term Deal With Terra Major League Baseball (MLB) team the Washington Nationals has partnered with the blockchain platform and DAO Terra, according to an announcement published by the team on Wednesday. The deal with Terra follows a slew of sports-related deals with crypto firms, but the MLB team will be the first to partner with an open-source blockchain project. In addition to the partnership, the algorithmic stablecoin UST that’s issued on the Terra blockchain will be “accepted as a payment method at Nationals Park as early as next season.” “The Nationals continue t...
Post a Comment

Fox Corporation backs Eluvio's $100M raise as part of its content plan for NFTs

Fox Corporation is diving deeper into the NFT ecosystem with its latest partnership.

U.S. mass media company Fox Corporation has made a strategic investment in digital content management firm Eluvio to help develop Fox’s nonfungible token business.

An announcement on Aug. 25 reported that Fox Corporation's investment marks the completion of Eluvio's Series A funding round at a valuation of $100 million. Eluvio is a company dedicated to managing, distributing and monetizing premium content via blockchain.

Under the new agreement, Eluvio will provide the technology for Fox Entertainment’s and Bento Box Entertainment's recently launched NFT business and creative unit according to the announcement.

In mid-June, Fox partnered with Hollywood animation studio Bento Box to launch Blockchain Creative Labs, a $100 million creative division providing content creators, intellectual property owners, and advertising partners blockchain solutions to build, launch, manage, and sell NFTs.

Eluvio’s Content Fabric open protocol blockchain network has been built for owner-controlled storage, distribution and monetization of digital content at scale. The platform provides live and file-based content publishing in addition to NFT minting backed by smart contracts providing proof of ownership and access control.

Fox and Bento will be leveraging Eluvio’s technology to attract a wider market of content creators, media partners, and advertising clients. It will enable the companies to launch and market new NFT collections linked to popular content and TV shows.

Eluvio’s blockchain has also been praised for its eco-friendliness by avoiding energy-intensive mining and using a more efficient (but less decentralized) proof-of-authority consensus.

Related: How the NFT market leveraged blockchain tech for explosive growth

Paul Cheesbrough, Chief Technology Officer and President of Digital for Fox Corporation touted the technology:

“At FOX, we believe that the blockchain, and the overall shift towards a more decentralized web, is providing creators with a wealth of opportunities to reach consumers with exciting new experiences.”

CEO of Blockchain Creative Labs and co-founder of Bento Box Entertainment, Scott Greenberg, stated that there is a great opportunity in tokenized media on the blockchain, adding “we will build this business as we together chart the future for the NFT market.”

In May, Fox announced it was teaming up with the Rick and Morty co-creator Dan Harmon on a NFT marketplace for its series Krapoplis, an animated comedy set in mythical ancient Greece.

https://ift.tt/3DsJzo3
Labels:

Comments

Post a Comment

Popular posts from this blog

MLB Team Washington Nationals Partners With Terra Blockchain Community, Ballpark Plans to Accept UST

On February 9, the American professional baseball team based in Washington, D.C., the Washington Nationals, announced the team has partnered with Terra, the open-source blockchain platform and decentralized autonomous organization (DAO). The Washington Nationals detail that the team is a “leading innovator” and is “consistently introducing new technologies to enhance the fan experience.” Washington Nationals Ink Long-Term Deal With Terra Major League Baseball (MLB) team the Washington Nationals has partnered with the blockchain platform and DAO Terra, according to an announcement published by the team on Wednesday. The deal with Terra follows a slew of sports-related deals with crypto firms, but the MLB team will be the first to partner with an open-source blockchain project. In addition to the partnership, the algorithmic stablecoin UST that’s issued on the Terra blockchain will be “accepted as a payment method at Nationals Park as early as next season.” “The Nationals continue t...
Post a Comment
Read more

Year of sponsorships: Celebrities who embraced crypto in 2021

From Matt Damon appearing in a TV spot for Crypto.com to Kim Kardashian shilling EthereumMax, 2021 saw celebrities with higher profiles getting into crypto. Though the crypto space has seemingly moved beyond the endorsements many minor celebrities bestowed on token projects during the 2018 initial coin offering boom, its growing popularity and acceptance now has professional sports players, Hollywood elites and politicians backing major companies dealing with digital assets. In June 2021, Kim Kardashian promoted EthereumMax (EMAX) via an Instagram story shared with  her more than 200 million followers . The token, which was used as payment for online ticket purchases for some pay-per-view events, gained 116,000% in just one week following the celebrity’s activity before falling more than 99% and leaving many investors in the red. Kim Kardashian promoting EthereumMax on Instagram Stories, June 2021. Source: Instagram Though EthereumMax is somewhat of a cautionary tale for cry...
Post a Comment
Read more

Top 3 Rebase Token Markets Shudder — Stats Show TIME, OHM, BTRFLY Lost Billions Since All-Time Highs

While the crypto economy has shed more than 3% in fiat value during the last 24 hours dropping to $2.09 trillion, the top rebase tokens by market capitalization have seen significant losses this week. At the time of writing, the rebase token economy is valued at over $3.2 billion but has lost more than 10% in value during the last 24 hours. The largest rebase token economies such as Wonderland, Olympus, and Redacted Cartel have shed between 36% to 55% over the last week. Top 3 Rebase Token Protocols Shed Billions in Value Over the Last Week, Wonderland Down 87% Since High On the first day of November 2021, Bitcoin.com News took a deep dive into the Olympus DAO and the reserve-backed asset called OHM . Olympus is a decentralized finance (defi) project that is described as a rebase token and since Olympus started, a myriad of Olympus forks have been born. Essentially, rebase token protocols adjust the token supply in a periodic fashion or when the price fluctuates. Olympus was once ...
Post a Comment
Read more